Atticus Franchise Group was named after Atticus Finch, in the novel “To Kill a Mockingbird”. Atticus, who was a lawyer, was respected and admired by his peers for being fair, flexible and steadfastly honest. When faced with tough decisions, he exemplified penetrating intelligence, calm wisdom, exemplary behavior, and absolute consistency. Atticus represents morality, reason, positivity, and brings out the best in other people. Atticus Franchise Group’s investment style, core values, and business philosophy are meant to exemplify the traits and qualities that Atticus Finch embodied throughout the novel.